"We like to hug our customers. Not literally (unless they bring a particularly huge pile of books to the counter on a particularly slow day), but with the attention we give them. And from the feedback we get they seem to love being hugged."
Ah yes, personal attention to the customer, it's always a Win/Win and sometimes I'd actually hug 'em, if I liked them or have known them for some time. With the growth of e-commerce, there's not a whole lot of hugging going on, unless it's a real hot UPS guy, "Wow, my books are here! Yippeeeee! Can I hug you? Would you like some coffee? Tea? Sex?" Okay, I've haven't gone that far, but I have been overly excited to recieve my packages. Hmm...
Hug it out here.