"At MTV and VH1, we're in a constant and candid dialogue with our audience, and in the wake of the live events last Saturday, our viewers have resoundingly told us online they want to see full-set performances from their favorite artists," MTV Networks Music Group President Van Toffler said of the move. "As a result of viewer demand and thanks to the Live 8 organizers and performers, MTV and VH1 will air 10 consecutive hours from one of the most important musical events of our time."
I'm sure that the MTV empire made millions in advertising during the "most important musical events of our time", so nice of them to top off the week with the show we should have seen last weekend. The gracious fuckers at MTV & Vh1 have earned the one finger salute award x2 for their unwavering dedication to music. Video may have killed the radio star, but what will kill off MTV?